China’s e-cigarette and vape markets: Will brands target young adults?
Vaping has become a trend worldwide in recent years. The e-cigarettes which were previously introduced to help smokers quit have become a symbol of the Gen Z. The size of the vape market in China is still smaller than that in the U.S., despite a much larger smoking population. Many users, including middle schoolers and […]This article The e-cigarette and vape market in China: Will brands target young adults or convert smokers? is the first one to appear on Daxue Consulting — Market Research China